A trusted name on your street. Now a trusted name online.
We put your business online. You keep doing what you do best.
7 things your future customers look for about you online. And don't find yet.
In 4 simple, concrete pages, you'll see exactly what's missing from your business online, and what makes a customer choose you over the shop next door. No fluff, no tech.
Get it by email. It's free, and it's yours.
Where should we send it?
Your business has run for 15, 25, 40 years. Customers find you. If they already know you.
Today a new customer starts on their phone. They search, compare, look at the photos and the reviews. If they can't find you there, they go next door. You deserve better than a forgotten Facebook page or a website from ten years ago.
Your business online in 14 days. You don't lift a finger.
We handle everything: the website, your Google listing, the photos, the reviews. You approve, we publish. That's it.
Three steps. A coffee to begin.
We talk
A coffee, in person or by video. We look at your business, your customers, what already works. You talk, I listen.
We build
Website, Google listing, photos, first reviews. I show you a mockup, you say yes or we adjust. Nothing technical on your side.
You're online
We publish. Your future customers find you, see you, call you. And I stay reachable afterwards.
Real sites, live, built to last.
Bellerose
Belgian brand presence with crisp navigation, a confident front page and a strong visual rhythm.
See the site →WOLF
Brussels food hall with a lively front page, playful brand system and immediate venue personality.
See the site →Mix Brussels
Large hospitality and club concept. Immediate visual impact, with booking and membership paths made obvious.
See the site →Sites designed by Antoine Schuppisser and Pignon, a founder-led agency with 20+ years of agency experience, built for SMEs that want direct access to the owner and senior eyes on every page.
A few Belgian sites we like for their clarity, authority or polish. These are references, not Pignon builds.
B2Ai Architects
Architecture office with a bold, urban tone. Strong positioning, strong typography, immediate credibility.
See the site →noAarchitecten
Belgian studio with editorial restraint. Project hierarchy is clean, serious and quietly premium.
See the site →IBA Worldwide
Walloon technology company with investor-grade trust. A complex offer made readable and credible.
See the site →Saint-Tropez Le Parfum
A fragrance brand's showcase site. High-end, sensory, crafted down to the last detail.
See the site →Cassia Co-op
A Sumatran cinnamon producer. Corporate site, origin storytelling, certifications, video.
See the site →Archi 2000
A Brussels architecture firm, 35 years in the trade. Trilingual site, project portfolio, three offices.
See the site →Businesses like yours, already online.
In Paris, first impressions are everything. Antoine gave us a site that feels sharper than our storefront and brings in serious enquiries.
We needed something understated but premium for a Swiss clientele. The site instantly made us look more established and easier to trust.
Our clients finally understand the level of finish we deliver before they call. The site filters better leads and saves us time.
A wall of owners who took the step.
Antoine Schuppisser
I'm not a big agency where you become one file among a hundred. I'm the one who looks at your business, designs your site, and picks up when you call. Twenty years designing sites for demanding institutions and brands, put to work for the shops that keep our streets alive.
The questions I'm asked most.
I don't know anything about computers.
That's exactly why Pignon exists. Nothing to install, nothing to learn, no software to open. We do it all, you look and approve. If you can receive an email, you can work with us.
I already have a site, but it's old.
Perfect, we start from there. We can modernise it or rebuild it, keep what's worth keeping, and fix what's pushing customers away today. We talk it through over the opening coffee.
How much does it cost?
It depends on your business and what you need. That's why we start by talking, with no commitment. You'll get a clear, fixed price before you decide anything. No surprises.
I don't have time, I'm swamped.
Exactly. Everything is built to take as little of your time as possible: one talk at the start, one approval in the middle, and you're online. We count in minutes on your side, not hours.
A project, a question, a quote?
The free guide is to take your time. When you're ready, tell me what you need here and I'll send you a clear, no-obligation quote. I answer in person.
Request your quote
Give your business the place it deserves online.
Start with the free guide. You'll see in 4 pages what can change.
Get the free guide